Charities & third sector
Leonard Cheshire Disability
Recruitment Advertising
Over 160 Cheshire Homes, many of them in large bequeathed mansions away from towns and villages in affluent areas of low unemployment. Yet each requires a full complement of staff and requires them immediately. On one occasion, the charity's Hertfordshire region required 300 staff fast.
The CMS campaign was so successful that some ads needed to be cancelled to allow for a backlog of applications to be processed.
YWCA
Direct Mail
How do you reach people most inclined to be charitable? How do you write to them in a style which they feel is the right tone? How do you engage with them to understand your problem? How do you interest them to read the full mailshot? How do you encourage them to give?
Our copywriters and designers will show you how we can communicate your message to your target audience with exceptional results.
RSPCA
Fundraising
The RSPCA’s brief to us was straightforward. The Sheffield Animal shelter was outdated. In any event it lie in the path of a new road. ‘Help us raise a million pounds for a new one they said’.
Monty’s Magic Million Appeal was the process. Brochures, PR, Fundraising and sponsorship materials, badges and leaflets were the tools. A fantastic new shelter is the result.
Yorkshire Cancer Centre
Corporate Identity & Marketing Materials
In 2008 the Yorkshire Cancer Centre opened its doors as the state of the art cancer hospital for the region. CMS was commissioned two years earlier to produce its corporate identity that would symbolise inclusion, hope and the future. The final chosen design was turned into a corporate identity manual and a huge range of marketing communications materials from fundraising banners and sponsorship forms, to t-shirts, brochures and signage.
Thera
Recruitment Advertising
Few agencies understand charity recruitment advertising as well as we do. Every position you ever advertise, we will have filled many times over, including the senior ones. This also applies to housing associations, colleges and educational institutions.
Sheffield Children's Hospital
Direct Mail
Carefully targeted direct mail produces impressive results for fundraising. CMS regularly targets specific age groups in designated postcodes with defined income streams and a history of charitable giving.
SOVA
Display Stands and Printed Literature
SOVA works with prisoners near the end of their sentence. Finding them meaningful employment dramatically reduces the risk of re-offending. But how do you change employers' perceptions? CMS produced various printed literature and display material for road shows and exhibitions which successfully targeted this key group.