If you know the most likely users of your product or service, then the most cost effective way to contact them is usually going to be directly, by post or email.

Maybe you have a database to use. Satisfied customers are the easiest source of repeat business. Or you could incentivise them to recommend a friend. If you don't hold a database, we can show you how to begin one, and how to capture interested potential client details to communicate with in the future. A third method of acquiring a database is to buy or rent one. We can source one for you and help you find a database that is as clean and current as it's reasonable to be.

Having a database is only part of the solution. Now you need a creative and effective direct mail shot.

Copywriting for direct mail response is a particular skill, but one which we have over 25 years experience in. We'll write a persuasive direct mail shot which, likely as not, will consist of a eye catching envelope, personalised letter, creative brochure and incentive to reply quickly.

We can organise the whole process of fulfilment and mailing, which is to say the complete production of a personalised letter with the right accompaniments ready for the mail. We can also help you organise discounted postage through Royal Mail Mailsort.

CMS are a DMARC approved agency, which means our experience in this key area has been independently recognised.

You may also be interested in e-marketing and the creation of powerful direct mail shots by email. There are strict criteria which apply to unsolicited direct mail and a responsible agency such as ourselves would never transgress them. But if you have a database of individuals who have expressed agreement to receive e-newsletters or e-mailshots, then the skills of our digital studio and direct mail specialists combine to make possible persuasive, creative, professional and effective e-marketing.